A leading tonic wine producer may be facing profit warnings after so many folk in Scotland have pledged to have a 'Dry January'.
Leading alcohol concern organisations are delighted that their campaigns have been so successful north of the border but not so much the alcoholic drinks companies.
Their future looks bleak, as even if the manufacturers survive January they face the minimum alcohol pricing in May of this year.
Added to that many younger people just don't consume alcohol.
However, the alcoholic drinks industry is worth millions of pounds in Scotland and we're sure there will be a lot of monies spent in advertising to try and boost sales.
Bucky might be safe yet
Leading alcohol concern organisations are delighted that their campaigns have been so successful north of the border but not so much the alcoholic drinks companies.
Their future looks bleak, as even if the manufacturers survive January they face the minimum alcohol pricing in May of this year.
Added to that many younger people just don't consume alcohol.
However, the alcoholic drinks industry is worth millions of pounds in Scotland and we're sure there will be a lot of monies spent in advertising to try and boost sales.
Bucky might be safe yet
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