Visit Scotland is recommending that potential visitors to Nairn start a savings pot with loose change.
Potential parking and charges for toilets will mean that Nairn will no longer be the attraction that it once was.
Highland Council has financial black holes and the only way these can be filled is with kind donations from the public.
Most men are saying they'll just stay home and watch the World Cup to save money this summer.
A savings pot will lessen the financial hit for locals and visitors alike and there's a suggestion that a pottery Nairn saving pot might soon be available in some local shops.
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